Why use an Email list management service?

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Does it seem to you that every site you go to these days wants around $10/Month to do something for you? From Netflix to WoW to the topic of this post Mailchimp, Aweber, Constant Contact etc. everyone wants me to drink just a few less premium coffees. So, as I’m working out my budget and how many coffees I can still get I’m asking myself why don’t I just handle my email list myself through Google where I have my email services via Google Apps for Business? Here are 5 Reasons you should sign up for a mailing list manager and forego a few cups of coffee.