Bridging Crisis: Getting ‘There’ From ‘Here’ | Up And To The Right | Episode 033

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As small business owners, understanding how to manage crisis and how to deal with that is important. We have to understand what we can do to get our businesses through a particular crisis or disruption, whatever it is. On today’s show, Stephen Krausse takes a look at how we can bridge a crisis as a small business owner, especially with what the world is facing today with the COVID-19 pandemic. — Listen to the podcast here: Bridging Crisis: Getting ‘There’ From ‘Here’ | Up And To The Right | Episode 033 I don’t have to tell everybody that things are a little bit crazy now. If you run a business long enough, you’re going to hit a dot-com bubble, Y2K, 9/11, a mortgage crisis or COVID-19. When I started thinking about doing this episode, I didn’t want to do an episode about COVID-19. It felt uncomfortable for me. I’m not a medical professional. I’m not a policymaker. I don’t have anything to say about those things. What I realized is that this is a significant issue, but it’s part of a bigger picture. When we look at that bigger picture, I realized that in my professional career, we haven’t gone more than eight years without a significant disruption to the economy at large. As small business owners, understanding how to manage that, how to deal with that is important, we have to understand what we can do to get our businesses through that particular crisis, whatever it is. We’re never going to have control over how security at the airport is handled or what the Y2K turned out to be a bust in terms of catastrophes. There was a lot of concern about it. We didn’t have control over what the impact was going to be. We didn’t have a small business owner’s control over what happened in 2008, but we did have to get through it. Before I get too deep into this, the good news is we did get through it, all of them. That’s something that we have to keep in mind. While COVID-19 is a serious issue, if we step back a little bit, we can take a look at how do we bridge a crisis as a small business owner? — We’re going to talk about crisis management and specifically, I want to go through a few things. Before I talk about business, we have to talk about ourselves. One of the first things we need to consider is self-care. We don’t like to talk about self-care in our society, and I’m as guilty as the next person when it comes to this, but it’s important. The next thing we’ll talk about is planning and then executing a plan to get through a crisis. The first thing I want to talk about is this self-care piece, which I’m as guilty as the next person maybe more so in not being good at this. It is something we need to talk about and we need to do […]

Does Your Small Business Really Need To Grow? | Up And To The Right | Episode 032

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  We like to think about growth as a positive thing. We get this idea in our heads that we have to grow. We set our sights on some arbitrary target and do what we’re supposed to do. However, growth also comes with a certain amount of risk. On today’s podcast, Stephen Krausse talks about what it means for small business owners when we talk about growth. What happens when we get there and what we’re doing turns out to be uninteresting or isn’t consistent with what we wanted as a small business owner? If you’re a small business owner, find out on today’s show if you really need to grow. — Listen to the Podcast here: Does Your Small Business Really Need To Grow? | Up And To The Right | Episode 032 When you stop growing, you start dying. That’s attributed to William Burroughs. This is something we hear about in small business and in business in general that if we’re not growing, we’re dying and there’s some catastrophe going on. I wanted to talk a little bit about what it means for small business owners when we talk about growth. We like to think about growth as a positive thing but it also comes with a certain amount of risk. With a certain amount of thought, we can use this topic to our advantage. We get this idea in our head that we have to grow, we set our sights on some arbitrary target and do what we’re “supposed to do.” What happens when we get there and what we’re doing turns out to be uninteresting or isn’t consistent with what we wanted as a small business owner? We ended up rationalizing our discomfort with things like, “That’s the way business is. That’s what business is like.” My personal favorite, “That’s just part of the job.” It’s time to roll up our sleeves and get to work. — There’s a lot going on in the world. I don’t want to trivialize that, but I’m not going to talk about events that plenty of people out there are doing that. They’re far more qualified than I am. We’re going to sit back and talk about business growth and what it means for small business owners. We’re going to talk about what it means to grow as a small business and get our head around how we can use our sales and marketing strategy to achieve the kind of growth that we want. The principles that we want to focus on are acting with intention and planning. Both of those things will help us achieve results that are more aligned with what we want as business owners than if we run amuck and grow, whatever that means to you. The heretical question in the first place is, “Do we need to grow?” It might seem like a no-brainer that we need to grow. It’s worth putting some thought into. That’s what we wanted to talk about, what thought do […]

Scaling Benefits For Your Small Business | Up And To The Right | Episode 031

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  One of the best ways to show your team or coworkers that you’re committed to them are benefit packages. But how can small businesses and startups compete with established companies when it comes to benefit packages? On today’s podcast, Stephen Krausse goes through and talks about benefit packages, sharing some examples of how and why to do that, some challenges associated with it, as well as some pitfalls and obstacles to watch out for as we go through and create benefit packages for our employees. — Listen to the Podcast here: Scaling Benefits For Your Small Business | Up And To The Right | Episode 031 What is one of the best ways to show your team on your business, your coworkers that you’re committed to them? Another way to think about this is as employees, what do we all look for when we’re selecting an employer? We look for things like location, quality of life, school quality, accessibility of bike trails, pay and of course benefits. How can small businesses and startups compete with established companies when it comes to benefit packages? It’s time to roll up our sleeves and get to –work. — Let’s talk a little bit about what we’re going to do. I wanted to mention that I won’t be monitoring the comments during the program itself but when I’m done with my prepared live stream, I will go through the comments in the YouTube stream and respond if there are any. Go ahead and throw comments down and I’ll answer those questions. We’re going to go through and talk about benefit packages and how can we scale benefits for small business owners? I’ll provide some examples of how and why to do that, some challenges associated with it, some pitfalls and some obstacles to watch out for as we go through and create benefit packages for our employees. What do I mean when we talk about scaling benefits in the first place? The first thing we have to think about is we can’t always have a complete suite of benefits when we’re starting our business. We simply might not have the cash or the capital to fund a huge benefits package that a larger company could afford. At the same time, you may be competing for employees who are expecting them. Scaling Benefits When I talk about scaling benefits, I’m talking about putting together a program to get from where you are, what you can afford to where you want to be and how you create that and articulate it in a way that’s meaningful to your coworkers or employees. Part of that is planning and having a documented set of criteria that allows you to increase benefits as the financial condition of your business changes or improves. The business principle involved here is the commitment to your employees. How do you show commitment to your team so that they know that you care on top of being able to compete with other entities? […]