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About 58 years ago Edmund Jerome McCarthy introduced us to the ‘four P’s of marketing’. It could be argued that a lot has changed since then. In this episode of Up and to the Right we’ll adapt this easy to remember marketing tool to our modern market.
It’s within your reach achieve your marketing goals!
Made to Stick by Chip & Dan Heath
Get it on Audible here: Made to Stick by Chip & Dan Heath
Get the dead tree version here: Made to Stick by Chip & Dan Heath