Recycling the 4 P’s for the New Small Business Economy | Up and to the Right | Episode 015

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Video Intro

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Show Notes

About 58 years ago Edmund Jerome McCarthy introduced us to the ‘four P’s of marketing’. It could be argued that a lot has changed since then. In this episode of Up and to the Right we’ll adapt this easy to remember marketing tool to our modern market.
It’s within your reach achieve your marketing goals!

 

 

 

Worksheet

4 P’s Grid Action Worksheet

Resources

Your Sales & Marketing Moleskine from Episode 014

Reading Room

Made to Stick by Chip & Dan Heath

Get it on Audible here: Made to Stick by Chip & Dan Heath

Get the dead tree version here: Made to Stick by Chip & Dan Heath