Up and to the Right Podcast
Watch this brief introductory video, listen to an episode, get all the show notes, resource links and other small business goodness by scrolling through the pictures below or clicking the episode links on the right.
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Up and to the Right is the no nonsense podcast where we blend your passion with proven business principles and practical tips. We cover things that matter to small business owners, startups and people interested in becoming entrepreneurs. No buzzwords and no hyped up trends.
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Up and to the Right Podcast Episodes
Video Intro Listen & Download Show Notes On February 13, 2017 I published Episode 13 of Up and to the Right… I should have known that the 13th episode published on the 13th day of the month was a bad omen. Anyway, after Episode 13 I started planning… and stopped producing… …and it took over a year for me to get back on track! Read More
Video Intro Listen & Download Show Notes I have three places I really push organization my electronic files my backpack my office/podcast production desk I could do better but these are my major work areas so while I have piles of office supplies or old records that could definitely use a good purge… they don’t effect my day to day work. In episode 20 of up and to the right we’ll talk about why and how to get organized. It’s not as hard as you think and we’ll get some great help along the way! Worksheet None this week. Reading Room The Inspired Office: Organize Your Life One Paper at a Time by Kacy Paide Get the PDF here: The Inspired Office: Organize Your Life One Paper at a Time By Kacy Paide
Video Intro Listen & Download Show Notes Do you have customer service skeletons in your closet? Does the skeleton of your patronage linger in the closet of a business that just plain blew it? For me, sadly… both are true. Episode 019 of Up and to the Right we’ll take a look at some moldering bones in my own customer service closet along with two examples that made an impression on me as a customer. Read More
Video Intro Listen & Download Show Notes If you put all the clever marketing campaigns aside does it really matter if you’re Mac or Windows? Episode 018 of Up and to the Right is about my journey from Windows to Mac; how and why it matters to business owners and what you need to think about when it comes to deciding on a technology platform for your business. Spoiler alert: if you’ve already chosen… you made the right choice… and even if you feel you didn’t the costs to change are lower than ever. Read More
Video Intro Listen & Download Show Notes Do you use social media to promote your product, service or business? Did you know that there or over 300 social media websites and that number is growing?! Whether your a social media luddite like yours truly… or a social media maven there’s simply no ignoring the power and impact of social media. In episode 17 of Up and to the Right we’ll see if we can surf the social media channels and keep our entrepreneurial sanity at the same time! Read More
Video Intro Listen & Download Show Notes It’s unanimous… according to article after article service providers should have pricing listed on their websites. Funny thing though… if you start looking at many professional service provider’s websites there is a distinct lack of transparent public pricing. In episode 16 of Up and to the Right we’ll explore this apparent conflict and I’ll share my own journey that started when I decided to cover this topic. About 58 years ago Edmund Jerome McCarthy introduced us to the ‘four P’s of marketing’. It could be argued that a lot has changed since then. In this episode of Up and to the Right we’ll adapt this easy to remember marketing tool to our modern market. It’s within your reach achieve your marketing goals! Read More
Video Intro Listen & Download Show Notes About 58 years ago Edmund Jerome McCarthy introduced us to the ‘four P’s of marketing’. It could be argued that a lot has changed since then. In this episode of Up and to the Right we’ll adapt this easy to remember marketing tool to our modern market. It’s within your reach achieve your marketing goals! Read More
Video Intro Listen & Download Show Notes Have you ever heard someone talk about running their business by ‘keeping all the balls in the air’? Now I can’t juggle… but I can certainly relate to the feeling that running a business can seem like a circus! So, how can one person keep “all the balls in the air”? In episode 14 of Up and to the Right I’ll share my 5 Moleskine Notebook Hack, how I set it up and how I work with it to run my business. Read More
How do you measure the importance of the work that you do in your small business? Sometimes I value the work I do by its impact on revenue; sometimes I value it based on how much I am interested in that particular activity and sometimes I value an activity by how long it can occupy me before I have to do something I’ve been avoiding. Over the years I have been found that the work that we do can be described by one of three categories. In this episode I share this and the method I use to try to keep my work on track toward the most value I can. Read More
One of the most common reasons for small business failure is problems with cash flow (not having the cash you need to operate your business when you need it). Looking at this another way… by learning when to incur expenses you can turn this risk for other small businesses into an asset for your own. The secret sauce: operating profit drives expense The world of marketing would love for us to continue believe differently but we’re not falling for it anymore… at least not where our businesses are concerned. Read More