Up and to the Right Podcast
Up and to the Right is the no nonsense podcast where we blend your passion with proven business principles and practical tips. We cover things that matter to small business owners, startups and people interested in becoming entrepreneurs. No buzzwords and no hyped up trends.
Watch a brief introductory video, listen to an episode, get all the show notes, resource links and other small business goodness by scrolling through the pictures below or clicking the episode links on the right.
Up and to the Right Podcast Episodes
Reading Time: 1 minuteVideo Intro Listen & Download Show Notes It’s unanimous… according to article after article service providers should have pricing listed on their websites. Funny thing though… if you start looking at many professional service provider’s websites there is a distinct lack of transparent public pricing. In episode 16 of Up and to the Right we’ll explore this apparent conflict and I’ll share my own journey that started when I decided to cover this topic. About 58 years ago Edmund Jerome McCarthy introduced us to the ‘four P’s of marketing’. It could be argued that a lot has changed since then. In this episode of Up and to the Right we’ll adapt this easy to remember marketing tool to our modern market. It’s within your reach achieve your marketing goals! Read More
Reading Time: 1 minuteVideo Intro Listen & Download Show Notes About 58 years ago Edmund Jerome McCarthy introduced us to the ‘four P’s of marketing’. It could be argued that a lot has changed since then. In this episode of Up and to the Right we’ll adapt this easy to remember marketing tool to our modern market. It’s within your reach achieve your marketing goals! Read More
Reading Time: 2 minutesVideo Intro Listen & Download Show Notes Have you ever heard someone talk about running their business by ‘keeping all the balls in the air’? Now I can’t juggle… but I can certainly relate to the feeling that running a business can seem like a circus! So, how can one person keep “all the balls in the air”? In episode 14 of Up and to the Right I’ll share my 5 Moleskine Notebook Hack, how I set it up and how I work with it to run my business. Read More
Reading Time: 3 minutes How do you measure the importance of the work that you do in your small business? Sometimes I value the work I do by its impact on revenue; sometimes I value it based on how much I am interested in that particular activity and sometimes I value an activity by how long it can occupy me before I have to do something I’ve been avoiding. Over the years I have been found that the work that we do can be described by one of three categories. In this episode I share this and the method I use to try to keep my work on track toward the most value I can. Read More
Reading Time: 1 minuteOne of the most common reasons for small business failure is problems with cash flow (not having the cash you need to operate your business when you need it). Looking at this another way… by learning when to incur expenses you can turn this risk for other small businesses into an asset for your own. The secret sauce: operating profit drives expense The world of marketing would love for us to continue believe differently but we’re not falling for it anymore… at least not where our businesses are concerned. Read More
Reading Time: 1 minuteHiring can be rewarding when you’ve found just the right person with the right skills and experience that will fit perfectly into the culture of your business. It’s a big commitment though… for both of you. As a business owner, there are a few strategies you can use that will increase the chances that your hiring process will go as smoothly as possible. The Three Question Test Determining & Evaluating the Cost Preparing to Hire and Bringing Them On-Board Where do I Look? In Episode 02 for 2017 I’ll share my three question test for every hire along with an evaluation of cost. Front end preparation is an important part of a successful hire as is the process you go through to help them acclimate to working for your company. Where is the best place to find that new hire…? Listen now for all this plus there’s a worksheet you can download below to help you evaluate your hiring process. Read More
Reading Time: 1 minuteIt’s true. We all need help. Whether it’s seasonal sales cycles, end of year accounting or a full time staff position… there’s always more to do that hours in the day. How do you decide what help you need, how to prioritize getting it and finally who you gonna call? In this episode our focus will be on outsourcing work without adding a permanent position at your company. What is outsourcing? How does it apply in a small business situation? What should I outsource? Where do I start? In Episode 01 for 2017 we look at each of these questions. There’s a worksheet you can download below to help you put some structure to the process of outsourcing that fits your business and situation. Read More
Reading Time: 1 minuteStill using @gmail, @aol, @yahoo or another generic email for your small business? Does it matter? In the 2016 Week 51 episode of Up and to the Right we’re going to go over why using this seemingly economic choice for small business owners may actually be costing you more than you think. We’ll also talk about how easy and inexpensive it is to get up and running with your own custom email address that will put a professional touch to the emails you send to customers, prospects and business partners. In the reading room we’re digging into Rejection Proof by Jia Jiang. Turn the whole concept of rejection on its head and then use that to push your company and life forward. Read More
Reading Time: 4 minutes What are Financial Ratios? Can they be used to run a small business or are they only for big companies and stock traders? In the 2016 Week 50 episode of Up and to the Right we’ll learn the Secret Life of Ratios and how they can be used to operate and improve your small business. The tool this week is a ratio analysis calculator. All you have to do is download it from beyond50percent.com/2016w50 and enter 12 values from your own financial statements. Ratio analysis just got easy! In the Reading Room this week I’m recommending The Dip by Seth Godin. Push through the tough times and know when to quit when you’re going in a direction that doesn’t lead where you want to go. Read More
Reading Time: 4 minutesCash is king as they say and the Statement of Cash Flows is a key report that bridges the gap between the Balance Sheet and the Income statement. In this episode of Up and to the Right I’ll discuss how to get the most out of the Statement of Cash Flows without investing hours of time or going to night school to understand the accounting behind it. I’ve provided some examples of both the entries on this report and the calculations used to arrive at the numbers. The point; however, is to understand that the Statement of Cash Flows is the best indicator of how cash works its way through your business. Read More